Since 2018 5.4 million used cups have been given a new longer life as Circular reusable coffee cups.
187 Million single-use cups could have been saved from contaminating our environment.
During the life of one Circular Cup, 17 billion single-use cups will have been saved from use.
The world needs change and people, communities and companies must create it. Circular&Co. was formerly known as ashortwalk Limited – creators of rCUP – the world’s first reusable coffee cup made from single-use paper cups. Since 2003 we have been quietly creating circular products because we know it's a sustainable solution to righting our global wrongs. As Circular&Co. we will continue our mission to give waste worth with a much louder voice and industry presence, the same great products led by a more determined brand.
We are a community of circular design experts with a passion for solving challenges and for real change to happen, this requires collaboration. A new way of circular thinking is dawning and it needs us all to be involved.
The future requires solutions. The Future is Circular.
ashortwalk and rCUP are proud to announce our rebrand, welcome to Circular&Co. Here you will find the same great products, led by a more powerful brand and some new pioneering design developments.