Put simply we all need to get more from what we already have.
The world is rapidly running out of natural resources and our days of carefree consumption are numbered.
At Circular&Co. we passionately believe that Circular Design can put an end to waste and pollution, it provides a real chance for practical change at a time when the world desperately needs solutions. The circular economy is about extending the life of our resources so we can constantly reuse, and every time we reuse we increase its value, that way it becomes sustainable.
Nothing has a single purpose, and everything has value.
As designers, we can play a pivotal role. What we make can have a positive or negative impact. Everyone knows the issues. Our urgent emphasis has to be on solutions.
The Future is Circular.
We promote a circular standard of living, one which encourages customers to consider the journey of their products, from what they were before, to how long they’ll last, and what they’ll become next.
A new era of product design has begun.
An exciting and necessary age of circular design, in which waste is an opportunity and materials are infinitely valuable.
There is no silver bullet solution to the current environmental crisis – but we’re taking positive action and we know it’s a journey. For organisations, businesses and individuals, it’s a global movement to breakdown our throwaway culture; nothing has a single purpose and everything has a value. We believe consumers can start to play an important role right now by following a few simple rules next time they shop. We think of it as a circular buying checklist: Choose Recycled, Challenge Longevity, Check Recyclable.
We firmly believe that our future must be circular.
Dan Dicker – Founder & MD
ashortwalk and rCUP are proud to announce our rebrand, welcome to Circular&Co. Here you will find the same great products, led by a more powerful brand and some new pioneering design developments.