Aesthetic appeal: Critical and often overlooked, to get high engagement and change behaviour.
Assumptions:
Single use cup cost £0.12 Returnable cup cost £1.10 Loss rate @ 1%/day
Washing 50 cups per cycle at 10p per cycle. Assumes trading 50 weeks per year. Weight of single-use cup and lid 20grams
At Circular&Co. we’re supporting local communities, groups and businesses to make circularity accessible for everyone. We can help organisations create impactful ‘Returnable Cup Schemes’ where customers can loan a reusable cup for a small deposit, usually complete with their favourite beverage at a discounted rate. Once used, their cup can be returned and refunded or kept in exchange for the original deposit.
To ban single-use, organisations might opt for alternatives that cause more harm than good. Our Circular solutions are made from recycled paper cups, designed to last at least 5 years and 100% recyclable. We’re pioneering the Circular Design movement because we know it’s the sustainable solution to living within our planet’s limits; our mission is for everyone else to know it too.
Find out more about how our Returnable Circular Cup solution can integrate into your business.
The Lost Gardens of Heligan are one of Cornwall’s premier tourist destinations with over 3000 visitors a day – as you can imagine, that means a lot of tea and coffee! Circular&Co’s NOW Cup offered the perfect product for a reusable cup scheme where customers could return the cup at the end of their visit and redeem a deposit, or for them to keep their branded NOW Cup as a souvenir – the low price point encouraged easy adoption among visitors and helped spread information on the benefits of circularity.
Click here to view our project breakdown.
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