If products aren’t designed for circularity they’re not sustainable.
True sustainability goes far beyond just offering reusable products. We can only achieve true sustainability by offering products made from recycled materials, designed to last and then completely recyclable so the journey can continue, over and over again.
Unless we start embracing a new way, a new economy— a circular economy — with circular design at its core, our resources will run out whilst the pollution and waste mounts up. We need to adopt a new way of designing, a new way of thinking, a new way of living.