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Taking time for reflection, we glance back at our 2020 milestones and begin to look forward to the meaningful moments ahead.


As the UK’s appetite for sustainability increased we flew into the start of last year, fulfilling more orders for our sustainable products, than ever before.


From Birmingham to Frankfurt, we took our collection on a tour of the best trade shows in Europe.


Following the UK announcement of Lockdown 1.0, one team player moved into a campervan to isolate and continue dispatching our online orders for our loyal customers.



Full of gratitude for our key workers, we found a small way to show our appreciation through our ‘Drinking Tea Won the War’ social media campaign. 


As the UK developed a newfound love of home improvements, our Scandi-Cool ECOPOTS found their place in homes and garden across the country.


We spent June getting our ducks in a row for a big announcement…


We revealed our rebrand… ashortwalk Limited became Circular&Co. and our award-winning rCUP became Circular Cup. We made this announcement in line with moving production to a UK factory in our home county of Cornwall.


Staying true to our new name (Circular&Collaboration), we announced our collaboration with Starbucks UK to challenge and transform linear models across the food and drink industry.


Following a busy summer, we kickstarted the autumn by lunching in the USA through Kickstarter. Our campaign accelerated past the $15K target, after just 30 days.


We became an official Refill Refreshed App launch partner with the development of our Circular Refill Cup and with every cup purchased, £5.00 is donated to City to Sea to support their campaign to stop plastic pollution at the source.


Lockdown 2.0 presented new challenges, but that didn’t stop us launching our first ever Circular Christmas Gift Guide to celebrate our favourite Circular brands.


In a final planet-saving push, we gently launched our cost-effective Circular NOW Cup in December, developed to aid the transition of reusables into everyday life and make circularity more accessible.

2021 – The Next Generation

We’re proud to have continued to pioneer circularity through a challenging year like no other. For 2021 and beyond we plan to expand upon our global reach, having recently launched into Germany. We are also committed to continue to make all of our circular products accessible and have new innovations due to launch towards the middle of this year.