We are Circular&Co, makers of the Circular Cup (formerly rCUP) who believe that nothing is truly recycled until it is reused.
We are an award-winning circular design practice perched on the north coast of Cornwall in the UK, a short walk from the sea.
We don’t believe in waste. And in 2003 we started designing and making products differently.
Our mission is to make apparently useless materials, destined for landfill, into genuinely useful, sustainable and well-designed products.
This is called ‘closed loop’ design which drives the development of the circular economy.
Our mission to create useful, sustainable solutions is at the heart of all the products we make, such as house signs from recycled plant pots and tide clocks from recycled milk bottles. Circular Cup is our latest circular design solution.
For us, waste materials are both a challenge and an opportunity, not just to talk about a more sustainable future, but to shape one.
As well as producing our collection, we collaborate with global retail brands and recycling firms who want to turn their waste into useful new products.
We are a team on a mission to make products that are sustainable, economical and great to use. Circular Cup (formerly rCUP) is one of our best-selling products and was designed by our team of experts, who are all passionate to change the way products are designed and manufactured. We all share a closed loop philosophy that turns waste into valuable products.
As a group, we constantly question, tinker and challenge the status quo to make better products.
Dan is the founder of Circular&Co. and leads the charge to develop a new generation of products for the circular economy. He began his career as a product designer at Dyson, but founded Circular&Co’s predecessor – ashortwalk in 2003 with a view to meeting the challenge of creating new products from waste and closing the loop of product design. rCUP and now, Circular Cup is the latest in a series of innovative and groundbreaking products that reuse waste and create value from the once valueless materials that were once destined for landfill.
Simon is a product innovator and strategist with more than twenty years of industry experience. During that time he has successfully delivered groundbreaking, better products into new and existing categories and markets – often faced with challenging time, cost and specification requirements. Simon spent more than 16 years in senior roles in Dyson and Joseph Joseph developing and launching many new products across global markets.
Edwin is a photonics specialist with over 50 years’ extensive experience in the application of remote analysis of polymers (Raman). With his help the polymer that forms the shell of the rCUP and Circular Cup has been made possible.
Jonathan is a project engineer specialising in polymer engineering and polymer composites, with considerable experience in the development of polymer materials. His skill in material analysis and process improvement has proved invaluable when it comes to developing the original rCUP and the Circular Cup.
ashortwalk and rCUP are proud to announce our rebrand, welcome to Circular&Co. Here you will find the same great products, led by a more powerful brand and some new pioneering design developments.