We humans designed the processes and products that gave us pollution and waste. Not deliberately, of course. That’s just how it turned out. We can also design them away.
Circular design works like nature, regenerating used things into new things. Over and over again. Nothing lost, nothing wasted. We believe in circularity passionately because we’ve seen it reverse waste and pollution exponentially.
We’re redesigning the way things are made, and it’s exciting.
ashortwalk and rCUP are proud to announce our rebrand, welcome to Circular&Co. Here you will find the same great products, led by a more powerful brand and some new pioneering design developments.
