“It’s time for us all to buy less but buy better!”

Following part 1 of our catch up with Anna Brightman, Co-Founder of pioneering natural skincare brand UpCircle, explore part 2 of our interview here. You’ll learn about the innovative ingredients used in their collection, some exciting product updates and a few words of encouragement for brands and customers looking to join the Circular Revolution!

5. Besides coffee granules what other ingredients do you currently upcycle?

The UK produced 23,000 tonnes of fruit stone waste in 2012 alone, so we knew something had to be done there too. We’ve now released our “fruit stone range”, within which each product is made with the powder of a different discarded fruit stone. For example, our Face Mask is made with olive stones that are left over after making olive oil!
The olive powder acts as a powerful anti-inflammatory and a source of antioxidants. Antioxidants fight cell degradation, which can, in turn, help to prevent the signs of ageing. It also has soothing and strengthening properties. The presence of the powder in our face mask formulation helps to create its gorgeous texture. It has a light, mousse-like consistency and the powder helps with the ease with which it can be spread across the skin.