Kickstarted in the USA
The 16oz Circular Cup is soon to launch in the US.
Circular&Co., formerly rCup, Launches 16oz Circular Travel Mug Made from Recycled Single-Use Coffee Cups to North American Market on Kickstarter
Designed with complete circularity in mind, the Circular Travel Mug is made from recycled coffee mugs and is recyclable itself after 10 years of use.
Perranporth, England – The future is circular, and the future is here. Today, Circular&Co. expands its business worldwide by launching the Circular Travel Mug on Kickstarter. Each mug is 100% leak-proof, made from six single-use recycled paper coffee cups and designed to last a decade.
A dirty secret? Grab-and-go, single-use coffee cups from any local coffee shop usually aren’t recyclable. To prevent that latte from leaking, the cups are coated with a thin layer of plastic. While many have begun bringing their own travel mugs, traditional options aren’t a solution to the global plastic problem.
The Circular Travel Mug was designed to be completely circular, and a pivotal part of the solution. It’s made from used paper coffee cups that have been collected from coffee shops, supermarkets and more. The Circular Travel Mug features a unique push-and-click top that can be opened with one hand. Plus, the unique 360-degree lid allows for coffee to be sipped or poured out from any side, making drinking easier and safer for users while driving or traveling.
“The linear path of single-use products going from use to landfill is a huge problem,” said Dan Dicker, founder of Circular&Co. “The Circular Travel Mug is part of solving the plastic problem. It extends the useful life of resources and materials. A single-use cup used for only 10 minutes and then thrown away, will now last 10 years! With a leak-proof, insulated, circular design, it’s a mug made to go anywhere and can be used over and over for years.”
Back in 2011, the BBC estimated that 2.5 billion coffee cups were thrown away annually in the United Kingdom. That’s only a fraction of the hundreds of billions of cups estimated to be tossed globally. The Circular Travel Mug is durable, dishwasher safe and designed to last up to 10 years. At that point, it’s fully recyclable, contributing to the circular economy. No waste here. The Circular Travel Mug repurposes waste from coffee drinkers into a mug the same consumers can be proud to use again and again.
To kickstart the circular revolution, the new 16oz Circular Travel Mug is available to pre-order on Kickstarter in six color options starting at $20. A 12oz version is also available. To pre-order, visit pr.go2.fund/circular.
Since 2003, Circular&Co. has been quietly creating circular products because it knows it’s a sustainable solution to righting global wrongs. Circular&Co. works with a network of industry experts to develop real circular solutions. As the world depletes its natural resources, it’s time to put aside carefree consumption and prioritize circular design. The world needs change and people, communities and companies must create it. Circular&Co. was formerly known as ashortwalk Limited – creators of rCUP – the world’s first reusable coffee cup made from single-use paper cups. As Circular&Co., we will continue our mission to give waste worth with a much louder voice and industry presence, the same great products led by a more determined brand. Circular&Co. passionately believes that circular design can put an end to waste and pollution, and provides a real chance for practical change at a time when the world desperately needs solutions. For more information, visit https://circularandco.com/.