We are delighted to launch our partnership with not-for-profit organisation City to Sea and help champion their award-winning Refill campaign with a joint mission to stop plastic pollution at the source.
We strongly believe our days of carefree consumption are numbered and, that nothing has a single purpose, and everything has value – that is why for every Circular Refill Cup purchased we will donate 50% to City to Sea. This donation will help drive their pioneering Refill app which connects people with a global network of Refill Stations where they can eat, drink and shop without the pointless packaging. From a coffee on your commute, to drinking water on the go, or even shopping with less plastic, Refill puts the power to go packaging free at your fingertips and we are proud to be official partners of the next generation Refill app.
At Circular&Co. our ambition is to pool our 17 years’ experience with brilliant minds cross-industry to accelerate the transition to a circular economy. The world needs change, and people, communities and companies must create it. Together with Refill, we are developing a long-term partnership with the aim of introducing more innovative circular products to drive the adoption of reusables. Our collaboration will be supported by the principles of circular design, ensuring everything is manufactured from waste, designed for longevity and is fully recyclable. Collectively, we are offering accessible solutions and eliminating the very concept of waste. Click here to read our joint press release.
 World Economic Forum, Ellen MacArthur Foundation and McKinsey & Company, ‘The New Plastics Economy — Rethinking the future of plastics’ (2016) https://www3.weforum.org/docs/WEF_The_New_Plastics_Economy.pdf
Click here and pledge to support City to Sea directly.