At Circular&Co. our ambition is to pool our 17 years’ experience with brilliant minds cross-industry to accelerate the transition to a circular economy. The world needs change, and people, communities and companies must create it. Together with Refill, we are developing a long-term partnership with the aim of introducing more innovative circular products to drive the adoption of reusables. Our collaboration will be supported by the principles of circular design, ensuring everything is manufactured from waste, designed for longevity and is fully recyclable. Collectively, we are offering accessible solutions and eliminating the very concept of waste. Click here to read our joint press release.
 World Economic Forum, Ellen MacArthur Foundation and McKinsey & Company, ‘The New Plastics Economy — Rethinking the future of plastics’ (2016) https://www3.weforum.org/docs/WEF_The_New_Plastics_Economy.pdf
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ashortwalk and rCUP are proud to announce our rebrand, welcome to Circular&Co. Here you will find the same great products, led by a more powerful brand and some new pioneering design developments.