Smarter Choices.

The Circular Refill Solution:

• We now produce over 300 million tonnes of plastic every year^[1]. – up to half of which is single use^[2].
• Perhaps most critically, just 2% of this plastic waste ends up being reused, and this is where the importance of circular design comes in because nothing is truly recycled until its reused.
• The UK reports less than 1% of its three billion cups are recycled due to the difficulties separating plastic lining from paper^[3].
• Since 2018 5.4 million used cups have been given a new longer life as Circular Cups.

At Circular&Co. our ambition is to pool our 17 years’ experience with brilliant minds cross-industry to accelerate the transition to a circular economy. The world needs change, and people, communities and companies must create it. Together with Refill, we are developing a long-term partnership with the aim of introducing more innovative circular products to drive the adoption of reusables. Our collaboration will be supported by the principles of circular design, ensuring everything is manufactured from waste, designed for longevity and is fully recyclable. Collectively, we are offering accessible solutions and eliminating the very concept of waste. Click here to read our joint press release.

50%* from every Circular&Co. x Refill Reusable Cup sold will go to City to Sea, pioneers of the Refill campaign.