Meet the Circular&Co. 12-ounce NOW Cup, made from recycled single-use coffee cups. An estimated 600 billion single-use coffee cups are thrown out every year. Most of those cups are coated with plastic insulation that cannot be broken down. Circular&Co. NOW Cup’s thermal outer layer is made from recycled paper coffee cups that would otherwise end up in landfills. Plus, the mugs are designed to last up to 5 years and are 100% recyclable at the end of their life, creating a completely circular product.